The definition of the Japanese word “kakemono” was used to inspire this assignment. Its definition is, “A vertical hanging scroll with text and image, that is rolled up when not in use.” The task for this project was to define the word and provide information about it. Through my research I found out they were used in tea ceremonies, but I wanted to have more depth in my piece. I then discovered a contemporary art movement from Japan called Super Flat started by Takashi Murakami. The movement critiqued Japan’s Westernization and focus on consumerism. It is influenced by manga and anime kawaii (cute) style, which inspired my bright neon colour palette and illustrations. I then proceeded to utilize elements of Japan's culture to market their cute, bizarre subculture.
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